Banking-as-a-service made fintech explode. But as a bigger market awaits, so do new problems.

A race is on to supply non-fintechs with backend financial technology to help improve their customer experience. Plenty of obstacles lie in the way.

As the fintech market boomed, so too did business for the banking-as-a-service companies that helped startups interact with banks. But now a new and potentially much larger opportunity to work with non-fintech companies looms for those service providers — along with a litany of new challenges.

So far, banking-as-a-service companies have provided the infrastructure that’s key to fintech growth, such as new account creation, white-labelled credit or debit cards, transaction processing, bill payments, ACH and wire transfers. Increasingly interested in obtaining those functions, though, are non-fintech companies looking to add financial services — from debit cards to loans — to their products.

To read the full article on Protocol.com, click here.